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Search Engine Optimization in Nashville, Tn
Search Engine Optimization is like Farming - It takes more time than hunting but the crops keep longer and can feed you for months to come.
According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do consumers find their way through all these sites? The answer is search engines.
You’ve probably heard of Google, Yahoo!, Bing and others. These are the big players in the search engine business and millions use them daily to find everything from stock tips to dentist to sports cars. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.
Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the paid links section.
Search marketing delivers long term Return on Marketing Investment
Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race you need strategic, sustained and quality search marketing. WSI Consultants are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense.
What is it that your business needs to market effectively online and enhance your revenues significantly? Whatever it is you are missing, your WSI Internet Marketing Consultant can help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO)strategy. To help you move your business to the next level, WSI can provide you with a comprehensive mix of SEM tools and techniques.
Content is more important than ever
Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.
As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by WSI Consultants, are winning with words! You can too. Call Barnett or Maryn Williams, your WSI Consultant today to find out how your Web copy can be polished up to drive good search results and quality conversions.
Social Media Drives Changes
Everyone know that Social Media is all the craze in marketing and that people are connecting with others around the world through what is commonly called social media. We love social media for relationships and for being involved online. But we also are happy to report that social media is changing the way we relate to one another and especially to companies. People now have a voice and can quickly make a difference.As a business it is imperative that you have a Social Media Strategy to monitor and promote your brand. This can be very simple or very complex but can quickly become a disaster in the wrong hands. Social media includes all of the following
- Social sharing sites such as Facebook or Myspace
- Micro blog site Twitter
- Professional sharing sites such as LinkedIn
- Video sharing sites like YouTube
- Photo sharing sites like Flickr
- Blogs
- Bookmarking sites like Digg, Technorati, Stumbleupon
- And many more
Not sure how Social Media can work for you?
We have proven systems to test your ideas on social media BEFORE you invest too much time and money. These systems can predict the Social Velocity of your campaign and determine how quickly ideas will spread across the internet. Call Maryn Williams, your WSI Consultant today to find out how to implement Social Media Strategies for your business.
Fast Facts
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Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008 |
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Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008 |
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Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008 |
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In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008 |
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Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008 |
